Pinterest Advertising Best Practices
If you're looking for Pinterest marketing tips for successful Pinterest advertising, then you're in the right place. In this blog post, I share an overview of Pinterest advertising best practices to help you pin to win, step up your advertising on Pinterest, and stay ahead of the curve.
Consider your Target Audience
Demographics
One way to target your audience with Pinterest advertising is demographics such as location, gender, language, and device.
Keyword Targeting
You can also use keyword targeting by doing keyword research and using these keywords to determine in which search queries your promoted pin appears. You can add 150 keywords per Promoted Pin, but Pinterest recommends only 20-30 keywords. I use around 50 - 70.
Interests
You can also use interest-based targeting, helping your Pinterest ad reach specific audiences based on their history of what they've liked, saved, or which other Pinterest profiles they're following.
Actalike Audiences
Pinterest also offers Actalike audience targeting. Select a variance no larger than 3% to closely resemble your pre-existing audience list, with similar engagement activity, allowing for personalized targeting of new, niche audiences.
Optimize your image
Here are best practices for optimizing your Pinterest ad image:
Only use high-resolution, non-pixelated images to communicate your product, service, or content to your targeted audience. Since Pinterest is an image-heavy platform, relying on low-quality, blurry images will likely derail your campaign.
Create your Pinterest ad image to be taller than it is wide so that it stands out is attention-grabbing in your user's newsfeed.
The ideal pin image aspect ratio for your Pinterest ad is 1:3:5 as Pinterest scales all images to a width of 235 pixels when small, to a width of 736 pixels when clicked on and expanded.
Choose your CTA Wisely
Be sure to include a strong call-to-action to encourage your audience to take the next step, no matter what you're advertising. Don't underestimate the power of simply adding a CTA of "Sign up," "Learn more," or "Visit site" to your Pinterest ad description or overlay text on the image. You can increase conversions by up to 80%!
Link out to an Effectively-Designed Landing Page
It would be best to link out to a landing page to direct all of your traffic from your Pinterest ad. This dedicated page is the best place for users to "land" after clicking your pin. It will significantly help convert prospects into leads because it's free of distractions (e.g., header navigation, social icons, etc.). Your landing page should include:
Convincing testimonials and social proof
Engaging images
Compelling copy
All engaging elements to encourage the visitor to convert.
Get started with Pinterest Ads Today
Ready to take advantage of all of the Pinterest Ad benefits? Maybe you're thinking of hiring a Pinterest Ads manager? First, create your own Pinterest business account and then book a discovery call with me to discuss the next steps in your Pinterest Advertising journey.