Why Your Business Needs a Blog
Having a blog and writing blog posts can serve as the core content of your content marketing strategy and allow your business website to grow. But, if you're not convinced, here are my reasons for having a blog on your business website.
Increase your Traffic
You need website traffic for new customers to discover you and your services or products. Business websites with an active blog may attract around 55% more visitors to their site than simple business websites without a blog.
Share your Business’ Message
What is it you want to tell your audience? There's no way to communicate everything you want in an ad that only allows you a quick chance to capture your ideal client or customer's attention… However, suppose you write blog posts regularly, you'll be able to explain the wonders of your product or service, the long-term benefits, the reason you are better than the competition, and even promote a discount to your loyal customers. Customers don't necessarily buy products - they buy the outcome of the products they buy. So share what your product or service can do for your audience.
Build Trust with your Audience
It's tough for a customer or client to cultivate trust in a brand or business that just shouts sales at them at every opportunity. Instead of continuously pitching, you can convey your business or brand's personality in your blog. Sharing your message is not just free marketing but also a way to build a relationship, loyalty, and trust.
Get Website Traffic with Pinterest (how to use Pinterest for blogging)
When Pinterest users search for a solution to their problems, they can find your Pinterest pins linking to your blog post and click through to see what you've written as a solution to their problem. Half of the time, there is little thought behind who the author is; the potential customer is more interested in the solution you share for their pain point. Nevertheless, it's a simple way to attract a new customer and is used by many companies. Indeed, 85% of business websites credit their blogs with bringing new customers.
Turn Traffic into Sales
One of your major hurdles in a small business is finding customers. If your blog is pulling potential customers into your website, you have already won half of that battle. When they land on your blog, they will know you are selling something, but they are interested enough in what you are saying to click through to your site. The blog then becomes your sales pitch. 'If you liked this post, click here to buy our product.'
Improve your SEO
If you don't know about SEO, then it's time to learn. It's your website's ability to be found and searched for on Google - the world's #1 search engine. There are some easy ways to increase your website's SEO, and having a blog is one of them. By blogging regularly, you'll constantly add new content to your site, add new pages, and generate new links to and from your website - all tactics used to improve your SEO. Business websites that have a blog become more visible and therefore increase their ability to create sales. The more blog content you have, the easier it is for Google to find you.
If you have a business website and don't have a blog, imagine all of the potential customers and sales you are missing out on. Your ideal client or customer is waiting to discover. One of the steps for you to get there is writing continuously on your website's blog!