Pinterest Reveals Small Business Trends that will Shape 2021
The accuracy of the Pinterest trend reports, forecasting trends for the upcoming year, doesn’t cease to amaze me. Looking back on 2020 - 8 of the 10 trends predicted made by Pinterest actually materialized… and if you consider how the Pandemic made such a drastic shift in interests and the type of content that content creators produced – that’s actually amazing!
So with this in mind, when Pinterest released its Pinterest Predicts report for 2021 - I sat up a little straighter and started to pay attention. And I must say, I am really excited about what is in this report - especially for online business owners and infopreneurs. I can’t wait to share my findings and ideas with you.
Firstly, what is the Pinterest Trends report?
The data that forms the Pinterest trends report includes the demographics of the whole Pinterest community, which now includes 442 million monthly active users(!).
Pinterest organized over 150 trends into 10 categories with a few key themes in order to show how consumer behaviors are changing and evolving. This trends report can also be explored through this Pinterest mood board.
I like how Pinterest puts it; “People use Pinterest to find tomorrow’s ideas. This means that we know what’s next. In fact, 8 out of 10 of our predictions for 2020 came true.* Pinterest Predicts isn’t your typical trend report. It’s a not-yet-trending report. A window into the future from the platform where people go to plan it.”
As my main clients work in the online entrepreneurial space, as well as the online wellness and business coaching space. I wanted to specifically touch on the trends that relate to these niches.
Pinterest Predictions relevant to the online wellness and spiritual coaching space
“After the plague came the Renaissance. When people can’t venture outwards, they turn inwards. That means that a lot of internal work got done in 2020. You’ll see the fruits of that labour in 2021.”
Coming out of 2020, Pinterest predicts that people will prioritize their overall wellbeing including their mental, physical, and spiritual health, with alternative healing methods becoming more mainstream.
We can expect search terms such as manifestation techniques (+100%) and visualize your highest self to increase (+55%). This is really exciting for the spirituality and self-development coaches. Mindfulness activity searches for children (up 4x) are expected to increase in 2021 – which is also an indicator that overall there is an increasing demand in this sector.
If you find yourself in this niche and don’t see your specific keywords showing up in this report, I wouldn’t be concerned – there are just too many keywords for Pinterest to list them all here in this report. If your keywords are aligning with the themes of the top-performing trends that Pinterest is outlaying here - you’ve got a good year in store for you.
Pinterest Predictions for the online entrepreneurial and business coaching space
This is my favorite part of the report for myself as an online entrepreneur. As Pinterest puts it, “In 2021, people will take ownership of their interests. Whether recording a podcast or arranging a dinner plate, people will lean in and take charge of the things that they used to just sit back and enjoy.”
As an online business owner or online business coach, you’ll be happy to note that keywords relating to entrepreneurship, small businesses, and invention will flourish and skyrocket on Pinterest in 2021! These include search terms such as entrepreneur motivation (+2x) and small business ideas (+90%).
How can you use Pinterest trend predictions?
Pinterest trends can give brands a peek into the future and allow them to reach Pinners while they’re in a discovery phase. We can use this information to increase converting traffic to our websites by creating relevant content that leans into these trending topics and being strategic with the types of pins we’re pinning on Pinterest. Use these trends to guide you.
If you are in the niches listed in the Trends report and your Pinterest marketing is already set up and you’ve been happy with the outcome, then you can definitely expect to have a successful 2021.
➡️ If you’re not already on Pinterest, I am a Pinterest marketing specialist and I am always happy to share resources with you. Make sure your business account is set up optimally with my Pinterest business account checklist.
➡️ If you would like to chat with me to find out more about whether you can use Pinterest strategically in your business, you can hop on a FREE discovery call with me to find out more about how this platform can serve your business.